INSIDE TUCSON BUSINESS:  Mon., July 27, 2009 

SAHBA Newsletter Goes Digital

The SAHBA monthly newsletter, Blue Print, has made the jump from print to electronic. At the same time SAHBA has suspended its Home Builder magazine due to declining revenues and other economic challenges.  Blue Print’s transition will take a few months to complete, according to Vice President Roger Yohem, but because of the switch the publication will be able to accept increased advertising as space is no longer an issue.

Advertising is limited to SAHBA members only and rates are still being determined.

“There has definitely been an increased level of interest in advertising with the switch,” Yohem said. “It is the way of the future. People can click on the ad in the electronic version and be taken directly to the advertiser’s website.”