Long Realty rolls out tool giving buyers, sellers decision-making details

By Ed Egger

 

Focusing only on citywide data or median home values could be a mistake for home buyers and sellers because they may miss important neighborhood details that could make a difference in buying or selling decisions.

Long Realty Companies has introduced a tool that provides data about specific neighborhoods. It’s data that can help with decisions on when, where and what price real estate should be sold.  Called the Long Research Center, it uses a software program called Broker Metrics that can take Multiple Listings Service data and break it down by zip code, neighborhood or subdivision and analyze it by total sales, median sales price, months of inventory and trends in each neighborhood.

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