INSIDE TUCSON BUSINESS: Mon., Aug. 18, 2008

KB Home rolls out 5 sustainability pledges

KB Home has expanded its "My Home, My Earth" green strategy launched in 2007. The company says its goal is to become "a leading environmentally friendly national company and to create a companywide culture of sustainability," said Jeffrey T. Metzger, KB Home president.

"We believe that the first major homebuilder to address this need comprehensively and thoughtfully, while also maintaining affordability, will have a significant competitive advantage moving forward. But we believe that our environmental effort must go well beyond marketing to consumers; it's about making changes throughout our organization that significantly reduce waste and minimize the environmental impact of our business, simply because it is the right thing to do."

As part of its sustainability efforts, KB Home has adopted five pledges:

• Offer environmentally friendly and affordably priced homes, products and features that minimize homeowners' carbon footprints.

• Use innovation and a process-driven approach to reduce waste and natural resource usage.

• Be an active and responsible member of the communities in which we operate.

• Be an environmental educator for all our employees, homebuyers and business partners.

• Maintain standards of transparency and corporate citizenship by publicly reporting on progress and challenges in its sustainability efforts.